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Development & Production
SWC Films


Nothing currently scheduled as I'm producing a romantic comedy ANNALIESE! ANNALLIESE!. See Storycraft Training link at left for the on-ling verion of my 2-3 day workshop.

"The most powerful tool in my new tool box."
Will Smith

"A total game changer. The Moral Premise gets your story (and all your characters) working for you, instead of the other way around."
Michael Jann, Sr. Writer, Tonight Show with Jay Leno

"The Moral Premise dares to suggest that movies might actually mean something."
Chris Vogler, "The Writer's Journey"

"Thanks for the great book. I will recommend it to all my classes."
Blake Snyder, WGA, Author "Save the Cat"

"An incredibly practical and helpful tool that should be taught in every film school."
Marianne & Cormac Wibberley, WGA (National Treasure and National Treasure: Book of Secrets)

"Stan, You are a light and an incredible gift! Thank you for your insight and innovation.The Moral Premise: It's Amazing!"
DeVon Franklin, VP, Sony Entertainment
Author, "Produced by Faith."

"Should be required reading, retroactively, for every working Hollywood screenwriter."
Brian Bird, WGA, Producer

"Thank you, thank you, thank you for your wonderful Moral Premise, and for all you've done for me and my writing, Stan."
Tamera Alexander, Novelist

"This is really an important book."
Derek Rydall "The Script Doctor"

"Drop all of your 'to-do' lists, get this book, and curl up for the read of your screenwriting lifetime."
Dave Anderson, President, Compass Film Academy

Aspiring or working screenwriters - I have a tip for you. Buy the THE MORAL PREMISE by Stanley D. Williams and read it twice.
Paul Lalonde, Chairman, Cloud Ten Pictures

"More than a must-read; it is groundbreaking."
Curt LaLonde

More Endorsements >>


Stan Williams is an international award-winning video producer, filmmaker and show creator. Since 1972, he has managed hundreds of industrial and dramatic productions, including numerous documentaries, live shows, theater, live and broadcast television as producer, director, writer, editor, and executive producer.

Stan holds an earned Ph.D. in Communications-Film Studies (1998, Wayne State University), an M.A. in Speech-Communications (1980, Eastern Michigan University), and a B.A. in Physics (1969, Greenville College). He has completed numerous workshops and professional forums including the competitive Act One: Writing for Hollywood, a month-long screenwriting workshop (New York, 2000).

Dr. Williams' doctoral research and dissertation is titled: Narrative Argument Validity and Film Popularity which was the basis for The Moral Premise. This on-going research examines the relationship between a film's box office performance and the structure and consistency of its moral premise. The completed research provided evidence that upheld a Hollywood belief that a film's box office success is directly related to the consistency and truth of the film's moral premise. His rules of story validity can be used during the development of a screenplay to offer a strong predictive tool to a film's success before production ever begins.

Stan has written, compiled, and edited dozens of book and print projects, including scripts and screenplays for corporations and his own distribution-publishing entity, Nineveh's Crossing.Because of The Moral Premise Stan is frequently asked to consult on major motion picture projects, most notably since 2008 he has worked with Will Smith as a story and script consultant on various motion picture projects. He has presented master story classes and workshops to writing conferences, film festivals across the country.

Dr. Williams has been a guest on various radio networks (Sirus Radio, Ave Maria Radio, Relevant Radio, EWTN, and WDTK) discussing movies, faith and reason, and/or Catholicism. He is currently Executive Producer and Director for "Nineveh's Crossing Presents," a television series that explores Christian faith, values, and history that airs on a number of religious networks.

As a staff director-producer for Ford Motor's World Headquarters, he produced, wrote, and directed live, film and video productions for world distribution. As founder and president of Full Circle Communications, Inc., he managed the development and production of award-winning films, videos and interactive multimedia for World's Fairs, auto shows, corporate information, and training. As Creative Vice-President of Ross Roy Communications-Training, Stan managed a multi-million dollar film and video production budget for Chrysler Corporation. During his son's high school basketball career, he chose to freelance as a writer, media producer, and professional basketball dad. (It paid off...he thanks all U.S. tax payers who put Josh through the Naval Academy at Annapolis, MD, Class of 1999 - at 6'10" he was the center for the basketball team for several years.) As Midwest Operations Director for ADP's Sandy Corporation, he was the creative director for multiple communication interventions, including national conferences for Harley-Davidson dealers and Internet training sites for ADP and General Motors. As an electronic engineer for McDonnell Douglas Astronautics in Houston he wrote flight procedures and trained astronauts for NASA's Skylab space station.

Stan resides in S.E. Michigan with his first and only wife, Pam, a cat, and a menagerie of yard mammals. As of this writing they have 3 children and 9 grandchildren residing nearby. When time allows he goes sailing, if he's not at confession.

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